We have not built a tool that will replace salespeople.
At Smartyn, we believe trust sits at the centre of every complex enterprise deal and trust is human.
It is built in the moment, through judgment, timing, and how a conversation is handled. That is what we have built around.
The product strengthens the rep in that moment, helping them respond with clarity, stay in control, and handle what matters, when it matters.
Joseph Wilson spent years in B2B sales leadership, building revenue engines and managing high-performing teams. Throughout that experience, he watched the same failure repeat itself, again and again: sales reps who knew their product, worked their playbook, and still walked out of calls having left value on the table.
Not because they were bad at their jobs. Because they were alone on the call, with no way to access what they needed at the moment they needed it.
The technology existed to analyse calls after the fact. To tell you what went wrong when the deal was already lost. But nothing existed to help in real-time, during the conversation that actually mattered.
In 2025, Joseph founded Smartyn to answer that question: what if every rep had expert backup on every call?
The Mission
To build the definitive real-time, in-call sales guidance platform, one that elevates every salesperson, narrows the gap between best and average, and proves that AI at work makes people more powerful, not more peripheral.
The Vision
By 2029, Smartyn will be the name synonymous with real-time in-call sales guidance, in the way established tools became synonymous with post-call analysis. The category leader in a market we are defining.
The Belief
We believe AI should amplify human capability, not replace it. Sales is fundamentally human, built on relationships and trust. Technology should support that truth, not undermine it.
Leadership
Founder and CEO
Joseph brings extensive experience in B2B sales leadership to Smartyn. Having spent years building and scaling revenue teams, he witnessed firsthand the gap between what sales reps know and what they can access during live customer conversations.
His vision for Smartyn is simple: give every sales rep the knowledge and instincts of your best performer, available exactly when they need it, on every call.
Joseph Wilson
Founder, 2025
You already know who your best rep is. Smartyn helps the rest of the team perform closer to that level.
Reduce the gap between top performers and everyone else. Ramp new hires faster. Roll out your methodology more consistently across every call.